Auto Sales Managers Stress The Importance Switch Sales Tactics

By David Howard Harrison


When selling cars and automobiles, there are some valuable sale tactics and techniques that may apply for the whole process of dealerships as well as on the customer who want to "switch" his decision form buying brand new cars to used one. These tools when delivered professionally may influence the customer's decision and preferences that will be resulted to more benefits. According to recent research, almost 75% of the car buyers have tendencies of changing their minds when it comes to car types, models, colors, packages, features of the car and the methods of payments. In order to address this, the sales team should apply a 25% tactics and techniques to make a 100% total solution to customer's car switching thoughts.

The sales agentsmust be keen observers and able to recognize a used buyer. This is possible by knowing the client's wants, dislikes, budget, mode of payments, and pattern of car ownership. When the customer is frequently asked you about the latest new car brands then offering a used car is useless. But on the other hand, if the client is having second thoughts of purchasing a new car due to budget problems, you may inform him about the used department of your auto shops. This department is composed of old and second hand cars with lesser prices comparable to the brand new cars located in the other department. Your communication skills and methods of convincing your customer are the keys to successful deals.

After knowing the client's preferences, you may proceed to ask if he had credit problems. In this case, if your customer possesses a bad credit history, hassles on payments through credit cards are present. But instead of feeling depressed, try to introduce the used cars with low prices and same features with the brand new ones. For example, your client is looking for a Mazda features and he is short of budget, a two year old Ford Focus is the ultimate solution. Your client may immediately consider this option and who knows, he would purchase from a used department.

Sales managers are playing a vital role like their staffs and teams. Ion other auto shops, there are two managers who are leading their teams to promote and sell. They are located in the new and used department. In this case, conflicts between them are common but avoidable. Through good communication and proper recommendation, the sales would benefit the managers, customers, as well as the staffs of each department.

Apologizing is good but not necessary. When dealing to car switching, the sales managers and sales team should not apologize for offering the used cars but instead, thank the client for his time. Aside from this thing, the agent should not force the customer to buy and let him choose the type of car he desires. If there are any unclosed deals, you may ask the client's details and call him for any updates and recommendations. You need to give an ample time to your clients moist especially if they are not sure in switching.




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