Showing posts with label Boosting Tool. Show all posts

We accept ads as a necessary evil throughout our regular daily internet surf. However, if you begin to notice patterns in the types of ads you see onscreen a regular basis, don’t think you’re paranoid, because sometimes, they are specially chosen for you. Or, at least, the virtual version of yourself, which is the one automakers are after with their latest sales-boosting trick – targeted ads.

A report from Autonews Europe will clarify the situation, if you don’t already know about this. For instance, take Kevin Mayer, who is the VP of marketing for VW of America. He explains that "if you go to Edmunds and shop for a RAV4, and then you go to Sports Illustrated," they can "hit you with an ad on Sports Illustrated for the Tiguan two hours later."