Return Of Alfa Romeo US Sales Is Serious, Really

Fiat is very severe about bringing Alfa Romeo back to the United States. Granted, the before an Alfa Romeo US return was guaranteed, they were then too and the time they promised it back in 2000. It's a neat idea, but does have to be taken with a pillar of salt.

4C sports vehicle to spearhead Alfa Romeo U.S. return

For a while, Fiat has been guaranteeing the return of its luxury brand Alfa Romeo to the States. The brand fits between two other Fiat brands that are a little more luxurious and a little less.

Fiat said that Alfa would come back in 2013, then 2014, and then 2013 again. Alfa has been gone from the States for a long time but has been promised a speedy return.

Right now, according to NBC News, there is still a plan for a return of Alfa Romeo U.S. sales. Fiat's plan is still to sell the Alfa Romeo 4C, a gorgeous two-seater sports car. According to the Star Phoenix, a newspaper in Saskatoon, Canada, it's intended to hit dealerships later this year.

Response very small

However, news of resumption of Alfa Romeo United States sales should come with a few grains of salt. First of all, not many people are likely to get one, so it's type of pointless. The 4C is going to be very costly. It's a halo car and is going for halo car costs, projected to go for $75,000 to $100,000, according to NBC News. If one were to run that through an auto loan rates calculator, those are payments few can afford.

Furthermore, according to the Star-Phoenix, production volume is slated to be around 2,500 per year, as a result of cabin being mainly made from carbon fiber.

Lately, Alfa's promises have not come through, so it may not even really take place. On top of that, the most units Alfa ever sold in a year were 8,201 units in 1986. The brand has not been here since 1995.

Alfa guaranteed to return numerous times since 2000, only to revise the date and meant distributor a number of times. Recently they seem a bit more severe about resuming sales this year. Given, they did manage to sell a few 8C Competizione roadsters in 2008 in the United States, but that was over it.

Press cares more than average person

The press is apparently making a huge deal over "Alfa Romeo United States," and some might wonder why that is. Ultimately, it's just another luxury brand; so what if it's Italian and has a "wop motor," as Fiat boss Sergio Marchionne put it? Hardly anybody bought them when they were sold here and they were notoriously unreliable.

Really, the only reason to buy an Alfa over other things is the truth that the automobile is ridiculously beautiful. The Geneva Motor Show and other auto shows all over the world will show off the concept Gloria later this year, according to Automobile Magazine, but it is anticipated to be beautiful. We can already see the 4C and 8C, and those cars are better-looking than anything I've ever seen.