In the case of Honda, the Japanese automaker decided that for its brand-new Civic Tourer, it would be wiser to reveal the compact station wagon to the online world now, several weeks ahead of the Frankfurt auto show.

Developed, designed and built in Europe for the estate-hungry local market, the Civic Tourer is the production version of the Civic Wagon Concept model displayed at the Geneva Salon in March this year. As we noted at the time, the road-going car has dropped some of the concept's fancier styling elements, including the big wheels, LED lights and the sweet looking rear diffuser with the central-mounted tailpipes, but otherwise, it remains the same.

Nowadays, with so many variations amongst manufacturers, there are many inconsistencies and sometimes jumping out from one brand's product to another carmaker's vehicle (from Honda to Chrysler, for instance), there's a good chance you'll be confused.

The name of the study is Mazda Deep Orange. It was built by engineering students at the Clemson University International Center for Automotive Research (CU-ICAR), and designed by student Frederick Naaman at the Art Center College of Design in Pasadena, California, with Mazda overseeing the project.

Before you question the rationale of flying a firefighting airplane to an automotive accident scene, you may want to know that local authorities made the decision because the crash between the grader and the truck occurred in a remote location on the Trans-Labrador Highway and emergency vehicles were miles away.