Each & Every Silverado Truck Goes Back To Chevrolet's Beginnings

With its famed Bowtie emblem you would well wonder the auto racing influences on staid Chevrolets. Yet is no accident . A real person - not some make up designer or marketers frankenstein corporate image creation was the historical backbone of this G.M.'s divisions brand name. Perhaps it was too early in the worldwide automotive industry's involvement with marketing and "marketing / design departments". Yet the whole philosophy then was to build actual substantial cars - not simply to create pretty designs. Vehicles were tested and evolved through real world tests and testing - on the track and in rally racing. Swiss race car driver Louis Chevrolet founded this actual company which bore his name. The Chevrolet brand name became a solid well established name in the auto trade. At some point a former General Motors exec - Bill Durant - purchased the firm and incorporated it into General Motors' stable.

The first Chevrolet cars had no names and were only recognized by model numbers. Following World War II, it was determined that it would be in the company's best interest to begin giving Chevy's real names. Chevrolet originally developed an extensive variety of models: mini vans, two-door coupes, station wagons, four-door sedans, sports cars, Sport Utility Vehicles or SUVs, and crossovers. However, in recent years, some models like the mini vans and station wagons were dropped to make way for more popular types. Re-markedly in 2012 / 2013 its small Sports Utility Vehicles nicknamed Crossovers that seem to be an even bigger fad than the previous hold over pickup trucks. The expression "different strokes for different folks" never seems to have held more when it comes to vehicle choice. Yet in the end , although image and status does play a role , for most car , truck & S.U.V. buyers its primarily about affording reliable transportation. Whether its to get to work on time or family errands for most people owning and running a vehicle is all about utilitarian value.

Chevy cars started with four-cylinder engines. They gradually grew in power and size, getting upgraded to six cylinders, and then to V8s in the 1950s. These early models were really big and powerful, and were not very fuel-efficient. As fuel costs rose and finances tightened, Chevy saw the need to produce smaller, more fuel-efficient models. This shift from their traditional gas-guzzling models turned out to be a smart move and attracted more customers.

Currently, Chevrolet has begun to turn its attention more on crossover vehicles. The company aims to offer crossover vehicles as replacements of the mini-van as the modern family car. Crossover vehicles represent more closely the general public's aspirations and values by being more fuel-efficient, pioneering and novel. The Chevrolet Traverse is a great illustration of these popular models.

Chevrolet has become a dependable brand that many Americans have come to trust for decades. True, the company had to go through some tough periods, competing against foreign makers and facing rising materials prices. But despite all these, they were still able to promote their brand successfully. A few of their most popular models, like the Camaro and the Corvette, have remained in production for several years.