Chevrolet's Determinants Of Success Over The Last 100 Years

One of the most prominent and veteran brands of automobile is no other than the Chevrolet. It is considered as a source of numerous recognitions and awards because of its various designs of bowties. However, the original logo was then remained authentic over the earlier years and was introduced by the co-founder of Chevrolet, William C. Durant in 1913. To recognize his design, the first Chevrolet models, such as the H-2Royal Mail and H-4 Baby Grand adorned the first and unique design in 1914. Nevertheless, it was also used by 215 million Chevrolets over the last century, 60 million of which are still on the road.

The history of Chevrolet's bowtie started in 1913 when William C. Durant, the co-founder of Chevrolet and companies introduced one authentic logo and anchored this on first classic models. The iconic logo, with all its marketing muscle , has remained consistent & authentic over the years, was then used by the first automobile models, such as the 1914 Chevrolet H-2 Royal Mail and H-4 Baby Grand in both rear and center parts. This bowtie feature has festooned 215 million Chevrolet product vehicles over the succeeding years, 60 million of which are still on the shops.

The history of Chevrolet has continued until the 1982 designs anchored the Chevrolet Blazer and the 1995 bowtie on the 1995-2000 truck models. Malibu car, truck and crossover used the 2004 global tie whereas the current badge was present in all 2011 Chevrolet models in 140 countries in the world. Amazingly, consumer-company foundation became stronger in the midst of several badge improvements.

Blazer, one of the best brands of Chevrolet during the 1980's got the first bowtie of 1982 bow-tie while the 1995-2000 truck models were the recipients of the following designs. In 2004, the Chevrolet global bow tie was used on trucks and cars released on the same year onwards. Nevertheless, the latest logo of Chevrolet with a golden-yellow and metal outline was then used in 2011 and in our present time. It was then become popular not only in Detroit, the country of logo designer, but also in 140 countries nationwide.

There were few histories about the bowtie and the years of their introduction. However, the improved bowtie has been used in Fleetline, Stylemaster and Fleetmaster cars in 1936, the 1955 Chevrolet Bel Air, 210,150 and Nomad models received the hood of the 1955 design; Camaro got the 1969 blue bowtie; Chevrolet Impala used the 1974 bowtie, Blazer in 1982, 1995-2000 truck models with the yellow gold Chevrolet badge and 2004 Malibu for global, metal-like yellow badge. Currently, the 2011 models are using the beautified and different metal bowtie with shades of golden yellow color.