Victorville Pupils Aim For Ideal Attendance, Dodge Dart

Get ideal attendance and get entered to win a Dodge Dart. That's the rallying cry in Victorville, Calif., where Victorville Motors and local high schools have partnered in a contest that has rewarded the car dealership with sales and

More pupils have ideal work

Since the inception of the It's a Gasoline to Go to Class program, participating schools have seen a four-fold increase in perfect attendance, a higher proportion of state revenue for work and improved student academic performance. Victorville Motors has reportedly sold over five dozen automobiles in 18 months, thanks to the competition.

"I had no idea how successful it would be," said 47-year-old Victorville Motors dealer principal Tim Watts.

A local parent brought up the idea of possibly giving away a car to watts. The dealer has always been very involved in the community and raising money for local organizations.

"It wasn't just about us. We wanted to do it as a multi-layered approach and an outreach that includes other local businesses," said Watts.

Not just good for business

About 15 to 20 children in the schools had ideal attendance for the Dodge Dart marketing as started at Victorville Motors. The plan involved six school districts and 12 high schools currently. There are now a few hundred kids with ideal work since the program was initiated. Victorville Motors has also seen an increase in sales. In 2012, it sold 850 new vehicles and 756 used vehicles.

Students are motivated towards ideal work with supplemental awards such as gift cards. Pupils who maintain an ideal attendance record will be able to participate in the Dodge Dart raffle with golden tickets they are given. The winner's parents will typically get the car if the winner is under 18 since minors are not permitted to win automobiles in the state of California. This is how the raffle works, and it has obviously been effective.

Getting one thing for attending